In August 2025, the White House issued an Executive Order directing federal regulators to find ways to allow 401(k) plans to include private equity, cryptocurrency, and other alternative assets. The goal is to increase investment options for these plans, which could lead to better diversification and higher returns.[i]
That policy shift comes alongside growing demand from participants. According to the 2025 Schroders U.S. Retirement Survey, 45% of workplace retirement savers said they would invest in private market assets if their plan offered them. And 77% of those interested said they’d even increase contributions if alternatives were available.
Despite that suggested strong interest, only 12% of those surveyed considered themselves very knowledgeable about how those investments actually work. [ii]
Clearly, the survey suggests demand is real, but so is the education gap on these very complex investments. And that disconnect may pose the greatest risk of all.
The Allure of Private Markets
Alternative investments are often marketed as exclusive, diversified, and potentially higher-return, pitched as a way to “go beyond the 60/40 portfolio.” But what sounds promising in theory does not always hold up in practice. Research shows that losses can be steep in times of market stress. For example, a 2024 report in the Journal of Empirical Finance found that listed private equity fell 9% to 44% during the COVID-19 market shock. [iii]
To make matters more complicated, private funds typically lack the transparency of traditional investments, making it difficult for investors to determine their current value. Large institutions may have the resources and mindset to weather these uncertainties, but the average 401(k) participant usually does not.
What about crypto? The volatile modern investment has taken dramatic, double-digit drops at times. Bitcoin fell by 84% in just one year, for example, starting in December 2017. [iv] While it recovered and went on to new highs, how many people could withstand seeing those dramatic falls in their retirement nest egg?
What Retirement Experts Are Saying
Many specialists urge caution. Alicia Munnel, a senior advisor of the Center for Retirement Research at Boston College, notes that “As far as I can see, the only party pushing for private equity in 401(k) plans is the private‑equity industry.” [v]
Munnell notes that even sophisticated pension funds have struggled to achieve better results using these usually high-fee strategies. And S&P Global noted that “private equity funds are accelerating their outreach to retail investors as capital flows from institutional investors slow.” [vi]
Granted, there are two sides to every story. But retirement plan sponsors must weigh both participant outcomes and their own fiduciary risk. Adding alternative investments to your 401(k) lineup could ultimately pose harm to both.
The Hidden Dangers Plan Sponsors Face with Alternative Investments
Here are a few of the most commonly cited concerns about adding private equity, cryptocurrency, or similar investments to retirement plans:
Higher Costs and Hidden Fees
Alternative investments such as private equity charge performance fees, layered management costs, and administrative add-ons that can significantly erode long-term returns. Without scale or negotiating leverage, smaller plans may face even steeper expenses.
Illiquidity and Daily Valuation Conflicts
401(k) participants are accustomed to daily pricing and the ability to move assets at any time. Private investments often lack those features, making them a mismatch with participant expectations and creating administrative challenges for plan sponsors.
Transparency Issues
Unlike mutual funds, alternative assets may not have consistent valuation methodologies or easy-to-understand performance reporting. That can make it difficult for participants to make informed decisions and more challenging for sponsors to justify their inclusion.
Legal Exposure
The most underappreciated risk is fiduciary liability. There is currently no legal “safe harbor” for adding alternative investments to 401(k) plans. Sponsors remain responsible for monitoring costs, suitability, performance, and participant understanding.
The Intel Lawsuit: A Cautionary Tale
Even large employers with extensive resources have faced legal challenges after including alternative investments in their plans. One high-profile example: Intel.
Intel was sued by plan participants who alleged that the inclusion of alternatives, including hedge funds and private equity, exposed them to unnecessary risk and underperformance. While Intel ultimately prevailed in court, the company had to spend years in litigation before that conclusion was reached. [vii]
For smaller plan sponsors without in-house legal teams or deep compliance resources, the exposure can be even more detrimental.
What Plan Sponsors Might Consider Asking
While each plan’s situation is different, some of the questions being raised in the industry today include:
- Do these investments benefit our participants, or do they just sound good in a pitch deck?
- Can we clearly explain these complex investments in plain English?
- Are the fees and risks appropriate for our workforce?
- Do we have a documented due diligence process that holds up under scrutiny?
- Are we prepared for the operational requirements and fiduciary oversight they demand?
Until regulatory agencies issue formal guidance or legal protections, these remain important questions.
Final Thought
Exploring new ideas is part of progress, and retirement plans will continue to evolve. Some innovations may eventually prove to provide better outcomes. But for now, the combination of high fees, low transparency, and a lack of regulatory safeguards poses a real risk to alternatives within 401(k) plans.
Want help reviewing your plan’s investment options, or simply understanding what’s changing in the retirement space?
[i] https://www.whitehouse.gov/presidential-actions/2025/08/democratizing-access-to-alternative-assets-for-401k-investors/
[ii] https://www.schroders.com/en-us/us/individual/media-center/schroders-study-finds-nearly-half-of-retirement-plan-participants-would-invest-in-private-markets/?utm_source=chatgpt.com
[iii] https://www.sciencedirect.com/science/article/pii/S092753982300124X
[iv] https://www.usatoday.com/story/money/personalfinance/retirement/2025/09/22/401k-options-including-bitcoin/86291758007/
[v] https://crr.bc.edu/workers-do-not-need-private-equity-in-their-401k-plans/
[vi][vi] https://www.spglobal.com/en/research-insights/market-insights/private-markets/private-equity#private-equit-funds
[vii] https://www.wagnerlawgroup.com/wp-content/uploads/sites/1101401/2021/07/IntelClassActionOpensNewFrontierinLitigation.pdf















